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Franchise Opportunity
Virtual Notice Board is the most advanced consumer-business introduction
system on the web. Consumers post 'wanted' notices and potential suppliers respond
and advertise their products and services. This is an extraordinary, rare opportunity to
get involved in a potentially highly profitable enterprise at just the right time.
For Consumers it's the perfect shortcut to suppliers
- Consumers detail their requirements, request multiple quotes etc, (should take
less than a minute) and only suppliers that meet their criteria can respond,
cutting out potentially hours of research.
For businesses, it's the perfect shortcut to customers/clients
- Virtual Notice Board enables businesses to advertise solely to people who have
already expressed an interest in their services and products. This is the most
targeted form of advertising there is.
You could run your own Virtual Notice Board - it's easy. You simply recruit
Business Users and invite Consumers to post wanted notices. The potential for future
growth is limited only by the scale of your ambition.
What's Virtual Notice Board All About?
Generating advertising space: Google, Facebook, Twitter, Hotmail, Facebook (and thousands of others)
provide superb, free services for the sole purpose of generating advertising space. Google StreetView
is provided totally free of charge, as is email, just so they can advertise to their Users. The Virtual
Notice Board media system generates very valuable ad space (both Business-to-Consumer and
Business-to-Business) by providing free services:
Free to Consumers: Virtual Notice Board provides a free notice-posting service to
Consumers, who benefit greatly from a system that enables them to spend a few
seconds posting a wanted notice to find ideal suppliers (that is those who are
available, qualified, within budget, recommended etc).
Free to Businesses: Virtual Notice Board also provides the suppliers with free
services which include free advertising, free business webpage and free market research.
Revenue streams: revenue is derived from the sale of ad space and also from the provision of services
such as webpage SEO sales, graphic design, copywriting, image enhancement and advertising management services
which are also generated by the Virtual Notice Board media system.
The Explosion of Online Advertising
Online is taking over: in the last 5 years online Business-to-Consumer ad spend has
increased exponentially as advertisers desert traditional media in favour of the measurability,
flexibility and cost efficiency of online, which engages the Consumer at every stage of the
consideration process.
2005-2008: online ad spend increased by a staggering £2 billion.
2009: online was the only media sector to show growth in advertising revenues and became the
UK’s largest media while the advertising industry as a whole declined by a massive 16%.
2010: spending on Internet advertising continued to grow, returning to double digit
growth. The IAB Online Adspend Study showed growth across search, classifieds and display
advertising. The results were really positive news. Online ad spend is now almost £4 billion.
If you are thinking of starting a business you could do worse than to get involved in a booming
industry such as online advertising.
“These ad spend figures are proof that Internet advertising is big business, and it’s
not going to stop growing anytime soon.”
Nicki Lynas, Senior manager of Entertainment and Media practice, PricewaterhouseCoopers
Generating Ad Space
Ad space generated by a wanted notice posted on Virtaul notice Board:
1. Consumer posts a notice for a builder:
builders are notified by email that a notice has been posted. Emails contain ad space which will be bought by
B2B advertisers like builders merchants who wish to advertise to builders.
2. Builders login to view details:
B2B advertisers will buy ad space on the Virtual Notice Board, where Business Users view new notices.
3. Builders respond:
Consumer is notified by email that he/she has a response and the notification emails contain ad space which will be bought
by Business Users who have responded to the notice, to add weight to their free response.
4. Consumers login:
this login enables Businesses to advertise to Consumers by Geographical area.
5. Consumers view notice responses:
responding Business Users can buy ad space on the page where the Consumer views responses, again to add weight to their response.
6. Builders login to view details:
Consumer selects suitable builders to invite to provide quotes.
What's In It For You?
This is what you can do with a Virtual Notice Board Franchise:
Earn £100,000 per year
Work from home with minimal expenses
Provide Consumers with a superb service
Become indispensable to businesses of all types and sizes
Join a unique advertising network
Generate many revenue streams
Get paid in advance
Build a secure business
Work From Home
There are many advantages to be gained by working from home:
No office rental
No business rates
No wasted time travelling
No travel expenses
No stock to buy
No storage costs
No 'natural' wastage
No expensive business insurance
No health and safety expenses
No costly accountancy / VAT
Provide Consumers with a Superb Service
Saves time and stress: Virtual Notice Board saves the Consumer trawling through a directory,
selecting random suppliers and contacting them to find out about availability, price,
locale etc. Some won’t call back, some won’t answer the phone at all (!), some will be
busy. Filtering them down to the 'right few' to invite to quote can take hours.
Virtual Notice Board eliminates that initial research.
Quick: Consumers spend a few seconds posting a wanted notice. They write a brief
description of what they are looking for and set preferences such as how / if they would like
to be contacted.
Easy: a simple-to-use interface guides Users effortlessly and quickly through the
notice posting procedure and Consumers get a shortlist of perfectly suited suppliers.
Convenient: Virtual Notice Board can be accessed from anywhere… a consumer
could post a wanted notice on the train on the way to work.
Safer: User feedback encourages suppliers to be more reliable, more efficient, more
competitive and completely eliminates the rogue trader aspect from Consumer
search - suppliers are keen to avoid negative and potentially damaging reports, as has been
proven with EBay.
Making suppliers accountable: soon, no one will accept services / products from any individual or business
without a history of genuine feedback from their previous customers / clients. Feedback makes suppliers accountable.
Become Indispensable to Businesses
You will become indispensable to your Business Users by providing them with:
The most targeted advertising possible: you will be providing your Business Users with even more
accurately targeted advertising than sponsored search, where advertisers reach their target audience at
the ‘magic moment’ when they are looking for their products and services. Virtual Notice Board Business
Users know exactly what is wanted and where, before they spend any money on advertising.
Free self-manageable webpage: your Business Users have the tools to enable them to create a Virtual
Notice Board business webpage. Many small business people (trades people etc) don’t have a website so this
will prove very useful.
Free market research: if businesses wish to expand, they would normally have to invest large
sums in market research to determine demand. Virtual Notice Board Business
User tools enable them to expand their area coverage, so they’ll get notified
of notices posted in other areas, making it easy (and free!) to find out the potential in new areas.
Commitment-free advertising: Business Users are under no pressure to respond to any notices. No time is
wasted turning down unwanted custom.
Subscription-free advertising: many business people are put off by having to commit themselves to paying annual
subscriptions (only 25% of businesses listed in directories pay to advertise). Pay-as-you-go advertising
enables businesses to advertise only when they need to.
Revenue Streams
These are the revenue streams generated by the Virtual Notice Board media system:
Enhanced listings sales: Business Users pay to have their notice response placed above free responses.
Search-related ad space sales: Business Users buy ad space on the page where consumers view
responses to their notices, and on notification emails, advertising products and services which are
related to the consumers' search.
Geo-targeted ad space sales: Business Users advertise to Consumers by their geographical area.
Business-to-Business ad space sales: B2B advertisers buy ad space on the page where Business
Users view new wanted notices.
Webpage optmisation and submission to search engines: you provide your Business Users with a
free webpage that they can create and update themselves (half of all businesses have no website) but
if they wish for it to be listed in any search engines they have to pay you a fee.
Webpage update fee: search engines favour pages that have been recently updated, so they can
provide their Users with up-to-date information. You charge your Business Users a fee for reviewing
and publishing any updates/changes they make to their Virtual Notice Board webpage.
Advertising management services: some of your Business Users will be too busy to look
after their own campaigns, which provides you with the opportunity to generate revenue by doing
it for them.
Webpage-related services: some of your Business Users will need Graphic design (logos,
banner ad design etc), Copywriting and Image modification / enhancement. You can either provide these
services or outsource.
Help line: you can set up a premium phone line, where you will charge your
Business Users for help uploading ads, completing their business webpage etc by the time it takes.
Huge Potential
Potential revenue is huge: the chart below shows anticipated gross revenue
based on notices posted and business services provided (see criteria below).
When you consider Yell.com alone serves 7 million searches in just one month,
you can see the vast potential of a Virtual Notice Board Franchise.
Revenue projection criteria: 10 relevant businesses per notice
(including those from Partner sites), 4 of those will respond of which 1
will buy enhanced listing and/or peripheral ad space. Enhanced listings
set at £4, search-related ad space (ave.) £0.10, Geo-targeted ad
space (ave.) £0.03, Business-to-Business ad space (ave.) £0.01. Even these
very conservative numbers demonstrate the massive potential.
* It is important to emphasise that revenue figures are projections provided for
the purpose of illustration and are not intended to be a statement,
representation, warranty or guarantee of individual franchisee earnings. It is
essential that (prior to entering into the franchise) you satisfy yourself of
the value of the investment you intend to make in terms of both time and money.
Get Paid in Advance
Top-up credit system: in order to enable Business Users to purchase ad
space, in often very small values, they are required to add credit in the same
way people add credit to their mobile phone, so you are essentially being paid
in advance. When a purchase is made, the value is deducted from the Business
Users' account credit.
No debtors: advance payment is excellent for your cash flow and it completely
eliminates one of the main head-aches of running your own business, that of collecting
payment from your customers/clients.
Your Edge - B2B Ad Space
Niche market: it's currently virtually impossible for most
Business-to-Business advertisers to reach their target audience online. If for instance
a chiropractor wanted to advertise to carpet fitters (bad backs!) he / she would
have to phone them or write to them; both options are expensive. This is a gap in the
market waiting to be filled...
Generating Business-to-Business ad space: when a relevant wanted notice is posted,
Business Users will always check in to make sure they don't miss out on a
lucrative prospect, generating valuable B2B ad space. The chiropractor can advertise to
carpet fitters whenever a wanted notice is posted for carpet fitters. No wasted advertising
literature put straight in the bin before it's even been opened. No wasted time trying to get
through on the phone. Advertising is all about repetition... on the Virtual Notice Board B2B
advertisers can reach their target audience repeatedly, effectively and cheaply.
Most ads are likely to be viewed by decision-makers. Your B2B ad space is
'auctioned' on the Virtual Notice Board ad network to ensure you get the best price.
Much better than traditional media: businesses can afford to buy dozens of ads on Virtual Notice
Board for the price of just one offline contact, making Virtual Notice Board a far more cost effective
proposition for B2B advertisers than traditional media.
The Advantages of Networking
Extra sales at the best price: increased user activity generated by the Virtual Notice Board network
generates a mass of extra ad space sales. Your ad space can be bought by Business Users registered on partner
sites, increasing your revenue. Also, because ad space is available to all Business Users, you get the best
price. Your Business Users can also buy ad space on partner sites, earning you affiliate commission.
Ensuring Consumer search success: because wanted notices are published on the Virtual
Notice Board network, Consumers have a much greater reach of suppliers, which gives the Consumers a much
better chance of finding a suitable supplier. Better for them is better for you.
Affiliate Marketing
The ideal partner: Affiliates (we call them 'Introducers') are a key part of Virtual Notice Board marketing
strategies. All Users are enthusiastically encouraged to introduce their friends and acquaintances in exchange
for payment. Affiliates are the ideal partners, since they are only paid commission on sales made.
Attractive proposition: Introducers are paid commission on the revenue generated by the activity or their
referrals for the lifetime of the referred Users, making the referral of new Users a very attractive proposition.
Introducer tools: Introducers are provided with user-friendly referral tools and descriptive material
(banner ads etc), with full tracking and reporting on referral activity, commission etc.
Email marketing: email is an excellent tool in the right circumstances and it suits the Virtual Notice
Board Introducer system perfectly; recipients of marketing emails are encouraged to become Introducers and make
money recommending their friends and acquaintances, then those new referred Users can do the same..
The Perfect Time to Start
Right place, right time: Consumer-supplier introductions are currently dominated
by business directories, your main competitors, and you are about to witness the end of
them. Ad spend in this sector is huge.
First, Consumers will stop using directories: when they can simply post a wanted
notice and receive responses from only ideally suited suppliers (that is, available,
within the budget, properly qualified etc), Consumers are not going to go hunting
through directories.
Compared to a site which provides its Users with the shortest possible route to perfectly
suited suppliers, online business directories have virtually no interactivity, little or no
feedback, limited advertising potential, insufficient information for today's Consumer and
they leave the Consumer to do all the stressful, time-consuming work.
Consumers will now use any means to 'refine' their online search, as has been proven by price
comparison sites where Consumers can get 400 insurance quotes in a matter of minutes.
Confused.com alone claim to have 25 million users.
Then, businesses will stop advertising in directories: business directories'
business model of charging subscriptions for 'priority listings' (where business
details are placed higher in search results lists), is now outdated. 'Pay-per-click'
and 'Pay-per-lead' will ensure that businesses will not continue to gamble away their
advertising budget paying subscriptions to business directories for advertising
that's totally unrelated to advertising success. A business could pay to be listed high up in
a directory and never get seen.
The demise of business directories makes this the perfect time to start your own Virtual
Notice Board business.
Is It For You?
We are looking for people who have:
A willingness to work hard and persevere
The desire to build a successful business
A good level of literacy
A confident, positive telephone manner
Computer skills which include knowledge of MS Word
Franchisees would ideally have experience in HTML and imaging enhancing
software, however this is not essential as these skills can be quickly learned.
Training and Support
Operations manual: we provide you with a comprehensive 270+ page training manual which covers
many aspects of running your own business including accountancy, VAT, Tax, Insurance and Administration.
Marketing: training will cover reaching potential Users (where are they?), motivation, selling,
using the Virtual Notice Board Contact Management system, approach (telephone manner) and making the
most of reports.
System: you will be shown how the system works (notice posting, business registration,
advertising etc) and how to operate your Virtual Notice Board (publishing notices, pricing, reports
etc). During your training period you will be provided with a 'mock' Virtual Notice Board facility
where you can familiarise yourself with the system. You can effectively 'practice' as any User.
Support and ongoing training: we will be monitoring your progress on an ongoing basis with a
view to helping you. You will be able to compare your success with that of other Franchisees.
Your Investment
The Virtual Notice Board Franchise area is divided by county and priced by
population. Prices will be provided on application.
Why Virtual Notice Board?
The Advantage of Franchising: prospective business owners are mainly attracted to Franchising
because it offers access to an established business model which has been properly trialled and proven
by the Franchisor.
Based on a proven business model: Virtual Notice Board is a new enterprise, so it doesn't have
the history normally associated with a Franchise, but the principle is based on a
successful business model that has been proven.
Gap in the market: recognising that the digital revolution had created a gap in the market
for the provision of an improved system of Consumer-supplier introductions, we launched the very
first 'request-posting' site in the UK. We were able to learn much about what Consumers and businesses
want and developed this winning concept into the Virtual Notice Board Franchise.
New enterprise: this is the first Franchise of this type of business, but there are several
successful online business directory Franchises; the 'best of' is one example. The Franchise of a
request-posting system was an obvious progression.
Rewards: the potential rewards are mind-blowing. The sky really is the limit.
The Future
Recruitment: in the near future we will be introducing Job-wanted notice posting
facility. Recruitment is huge... the biggest increase in Internet use is by job-seekers.
Recruitment sector advertising continues to have one of the largest spends on the net, after a clear move away from
conventional press advertising due to the convenience of the Internet.
Recruitment agencies charge huge sums (often several months salary) to place employees and press advertising can be very
expensive. The Virtual Notice Board provides you with the opportunity to get into this vast and profitable market.
Generating more ad space: hand-held devices are becoming a way of life for many,
and this presents an opportunity... many consumers and Business Users will post notices
via their phone, creating ad space for you to sell.
Improving services: we will always tirelessly strive to improve the service we
provide. In order to enable us to continue to seamlessly improve the system and add
new functions we have created a ‘development’ sector… this enables us to fully debug
and test before transferring new files to the main site (avoiding any interruptions
to the normal working).
Knowledge is power: as data is gathered about the activity of Users (i.e. prior
notices) we can create even more targeted ad space. The more targeted it is, the more valuable your
ad space becomes.
Book Your Area Now
The future is online and this is your opportunity to secure your
place and become a part of that future. There are a limited number of Virtual
Notice Board Franchises available, so if you think this is for you contact us today.
Email: franchise@virtualnoticeboard.com
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